Der österreichische Werbefilm: Die Genese eines Genres von seinen Anfängen bis 1938
Karin Moser, FWFFilmed commercials are part of the culture of remembrance and of corporate and film history. When did this form of advertising begin? Who were the first sponsors and were advertising films made differently at that time than now? The monograph addresses these questions using the example of Austria. Starting from the early period of cinematography, it researches the development and establishment of the genre of the commercial in Austria until 1938.
Anno:
2019
Casa editrice:
De Gruyter Oldenbourg
Lingua:
german
Pagine:
316
ISBN 10:
3110622300
ISBN 13:
9783110622300
Collana:
Werbung – Konsum – Geschichte; 1
File:
PDF, 3.36 MB
IPFS:
,
german, 2019
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